November 9, 1932 headlines
In an old mining cabin high in the White Mountains, I found an old newspaper tacked to the wall. Besides the headlines proclaiming Roosevelt’s win, there was another page of the same newspaper with a full page ad by the May Company. I thought it appropriate to reproduce it here.
The campaigning is adjourned.
Now let’s get down to business and speed the return of prosperity…Yesterday… We were a nation politically divided…
Today… We must stand united again as true Americans.Now that the election is behind us… this fact looms clear: the job ahead of us is not a one-man job, a one-party job, but a whole nation job!
Yesterday we chose to label ourselves as supporters of one or another of the major political groups. Today those sharp lines of separation must fade. “Politics should adjourn”… and immediately we should become solidified into one all-inclusive party… We, the People of the United States, one for all and all for one.
For the past few months we’ve been fired with partisan enthusiasm. We’ve had healthy differences of opinion, and we’ve been airing them in the press, over the radio, at the street corner, and in the home. The Great American Political Compaign has been turned on in full force. Characteristically, in the last stages of the campaign, it’s been evident that politics in the raw is seldom mild.
Now, whether our candidates won or lost, we must bend in good spirit to the will of the people—to that fundamental doctrine… The Majority Rules. It is good sportsmanship as well as good sense for every citizen to place his faith, confidence, and loyalty in the administration which has been chosen. Strong government cannot be effective on any other basis.
The times call for united action. It’s everybody’s job to help. We must pool our energies and work together with a singleness of purpose as we did in war days and in all other national emergencies. Prosperity will play a return engagment sooner if we do! We have chosen worthy men as our pillots. We must cooperate unreservedly… to the end that the course which they chart will guide us more surely and more speedily through the storm.
by The May Company
in the Wednesday, November 9, 1932 Los Angeles Examiner
